JULY 2012 TREND BRIEFING: NEWISM

NEWISM – Why more than ever, consumers lust after the new. And why that spells heaven or hell for brands.

Definition:
The ‘new’ has never been hotter, as the entire world, from emerging to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry. Which moves ‘new’ from being a tired marketing ploy by ‘old’ brands (‘new and improved!’), to a genuine, exciting proposition for consumers.

CHECK OUT THE FULL REPORT! http://trendwatching.com/trends/newism/

Source: http://www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.