NEWISM – Why more than ever, consumers lust after the new. And why that spells heaven or hell for brands.
The ‘new’ has never been hotter, as the entire world, from emerging to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry. Which moves ‘new’ from being a tired marketing ploy by ‘old’ brands (‘new and improved!’), to a genuine, exciting proposition for consumers.
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Source: http://www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.