NOVEMBER 2012 TREND BRIEFING: PRESUMERS

PRESUMERS – The product, the story, the status: why consumer involvement with products and services pre-launch is set to go mainstream.

Definition: In today’s EXPECTATION ECONOMY, consumers want the best, they want it now and first, and they want real, human connection, too.

In fact, they demand all that. Thanks to crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream (and a cult of entrepreneurialism at large), consumers are increasingly PRESUMERS; able to satisfy those demands through engagement with products and services pre-launch*.

Whether it’s all about the perfect product, or the excitement of being a passionate supporter, PRESUMERS love to get involved with, push, fund, and promote products and services before they are realized.

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Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.