Don’t wait for the fat lady to sing. Sometimes the client will meet and make a decision immediately after the last presentation. Most don’t. That gives you time (and time is a weapon to react to issues that came up, time to add a new idea that maybe should have been considered, time to get influencers into action”. Don’t be afraid to shoot for a basket from the other side of the court in the last second especially if you had “vibes” that you aren’t the “favorite”.
~ Jon Sloan