TIP # 50

Don’t wait for the fat lady to sing.  Sometimes the client will meet and make a decision immediately after the last presentation.  Most don’t.  That gives you time (and time is a weapon  to react to issues that came up, time to add a new idea that maybe should have been considered, time to get influencers into action”.  Don’t be afraid to shoot for a basket from the other side of the court in the last second especially if you had “vibes” that you aren’t the “favorite”.

~ Jon Sloan